When you drive visitors to your blog, you need to keep them there. In order to do that, you need to either offer them a new relevant, interesting post, or a robust Call to Action button that will help you ensure that they will come back sooner or later.
So how can you get people to want to come back to your site time after time? Here are some tips that will show you how to increase repeat visitors to your site.
1. Create Useful Content
Keeping your website updated with fresh, quality content will turn your visitors into loyal readers and customers. Demand Metric has said that 80 percent of people appreciate learning about a company through custom content. By creating helpful content for your visitors you’re presenting your business to be a trusted authority in your industry, people will flock to your site to get answers to their burning questions.
If you’re offering engaging content, visitors will return to your site on a regular basis to see what great advice and tips you’re offering up next. And if you help them solve a problem for free with a blog post, they’ll be more likely to pay for your products or services in the future.
2. Google Analytics Track Your Internal Search Results
Do you want to engage guests to your website? Track your internal search results of your site to get an insight of what your visitors are looking for when they arrive at your website. And once you know that, cater to it.
Google Analytics also provides you the list of high-volume keywords that are being searched in your internal search box. This way you can easily see what they are looking for and work on improving that.
3. Engage Users through Email
An email list is a great way to get visitors to return back to your site and it can be a huge money-maker for your business too. Building an email list helps to form a community around your business. Anytime you have something to say, there’s a whole group of people at your fingertips that you can send your newsletter or announce a sale to.
Try adding an exit-intent popup to your site to grab the attention of users and entice them into subscribing to your email list.
Another great tactic to get more email subscribers is to offer content upgrades (AKA freebies) in exchange for their email address. Offering bonus free resources to visitors is something they won’t want to pass up.
4. Establish Your Brand and Authority
Sounds pretty basic yet it’s very important. The basis of your blog is your brand and your post authority. If you want better results, you need use some tactics.
Make your content authoritative. How to do that? Well, make sure that your content is well researched and the quality is not just good, but awesome. Also, brand your content with the quality and set an authoritative signature of your own.
Also, make sure to make your company logo professional and visually intact. You don’t want to lose your authority using a clumsily designed logo. So, make sure to keep your logo design is smartly branded.
5. Make your Website Easy to Use
No one is going to want to return to your site if they can’t find anything they’re looking for. That’s why easy-navigation is so important. Your website design, especially your home page, should have a clean and clutter-free design. Make it easy for your visitors to find exactly what they’re looking for.
Take a look at this feature on 2DBeat homepage as an example, this super simple area helps visitors easily find the exact type of shoe they want. Your site should be this easy to navigate too, no matter what you’re selling.
Make sure your site is high-speed and mobile-friendly as well. If your pages aren’t loading fast enough or if a user isn’t able to view your site properly from their cell phone, they aren’t going to stick around to check out your website and they probably won’t return either.
6. Interact with your Visitors
Interacting with your visitors on your site is a great way to build meaningful relationships with them. By allowing people to comment on your blog and responding to them, people will keep returning for great conversations with you and it helps to build a community around your business.
Encourage visitors to comment on your blog posts by asking a question at the end or including a phrase like “Share your thoughts with us below!” Reply to your commenters with personalized responses and you’ll form a stronger connection with them. They’ll appreciate being noticed and be more inclined to comment on your next post too.
7. Take Care Of Social Media
Promoting your Website on social media platforms like Instagram, Facebook, Twitter and Pinterest can bring a lot of new traffic to your website but they can also encourage visitors to return to your website multiple times.
Display your social media icons in a prominent place on your website so that first-time visitors can follow you.
You can share content to your followers that will lead them back to your website and they’ll always be aware of any new promotions you’re offering. By actively sharing on social media, you can keep your business at the top of your follower’s minds.
You want your users to have a good experience on your website and make sure they have a reason to come back. By showing your first-time visitors what you have to offer and letting them know that they’re important to you, they’ll keep returning and soon instead of just calling them repeat visitors, you can call them customers too.
8. Build A Community into Your Blog
This is one of the chief mantras to keep your readers engaged. Making a post impressive will definitely engage the user but think about this… What if you engage one user of your website to go to another?
Definitely impressive. When you start creating such interaction where your visitors are having well-structured discussions (Or not!! Honestly, if they are engaging that is all you really want.)
If you have a WordPress website, then there are loads of plugins that can help you to create a community that will interest your visitors. Because honestly, every visitor loves interaction and since you are giving them what they want, they will stay with you as long as they can.
8. Establish Your Brand and Authority
Sounds pretty basic yet it’s very important. The basis of your blog is your brand and your post authority. If you want better results, you need use some tactics.
Make your content authoritative. How to do that? Well, make sure that your content is well researched and the quality is not just good, but awesome. Also, brand your content with the quality and set an authoritative signature of your own.
Also, make sure to make your company logo professional and visually intact. You don’t want to lose your authority using a clumsily designed logo. So, make sure to keep your logo design is smartly branded.
